For Christmas this year, a good friend gave me a shirt. The shirt was nice, it was yet another of my favored Mark Ecko shirts. What intrigued me, however, was the bag that it came in.

Staring me smack-dab in the face was the logo that adorns the vast majority of my shirts. I sat and admired that bag and that wonderfully simple logo. That logo has a story behind it, I suggest you do some digging into it, if that sort of thing interests you.

The bag got me thinking about my own brand and identity. I mean, sure, I have a mascot in my Skid Vis character:

The mascot, which of course I adore, is way too complicated in comparison to the simple rhino. So, I started working on something new..

I had a lot of thoughts running around, trying to think outside the box, and whatnot. Eventually, I settled on what I call “The Devil’s V“. I don’t know why I call it that, but it’s what came to mind when I imagined it on my Jeep a few years ago, and it’s been my go-to V ever since.

I got to work on testing out that version, but the more I looked at it, the more it looked like someone just scored a touchdown.

Not exactly the worst thing ever, a guy signaling “It’s good!”, considering my slogan is “Making Things Gooder.” But it just didn’t feel right. I was just about to give up, when I looked back at my sketches and was drawn to the very first one I put down. This time around, I saw things hidden in it that just made it the obvious choice. So here it is, the brand new brand:

As you can see, it’s pretty damn simple. It works in full color, and even in solid colors. It’s the letter V, for Vis; it also turns out to be someone flexing their muscles, which is perfect because the word Vis is Latin for Strength! But wait, there’s more!

In my universe, much like in Star Wars, Spawn, and heck, even traffic lights; Red is the color of Bad, and Green is the color of Good. They are both a part of us, so the “head” being green and the “body” being red represents the eternal struggle we all deal with.

Anyway, I just wanted to jot down how I arrived at this new brand, mainly for me, but hopefully you enjoyed tinkering with the inner workings of my lunatic mind. Who knows, maybe some day I’ll have a fancy bag of my own?!